Jo’s Take
Brandyou
REFLECTIONS ON STAYING CONNECTED WITH YOUR PEOPLE.
Marketing insights for founders who’d rather fish smart than fish hard.
Honest strategy, real talk, and the occasional yarn from the water’s edge.
The Quiet Coup: How an Advertising Blueprint Buried Marketing
An 1898 advertising formula got mistaken for a marketing strategy — then sold to millions as one. Here's the 120-year history, dates included. ...more
funnel vs arc
July 15, 2026•8 min read
The Funnel Is Older Than The Aeroplane. No Wonder It Doesn't Fly!
Does selling make you feel icky, even though you know it isn't wrong? For contribution-inspired founders, that's the funnel talking — not you. ...more
funnel vs arc
July 13, 2026•6 min read
You Can’t Hook a Wave
Stop mistaking noise for signal. Learn to tell the difference between a wave on your line and a real bite — before your ego spends what your business can’t afford. ...more
from the waters edge
June 09, 2026•4 min read
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